Innovations in Member Engagement in Rural Areas

You can view the webinar recording below. Supporting documents such as webinar slides, transcript, and additional resources are available to download by scrolling to the attachments section below.


This webinar is also available as a podcast on SoundCloud and iTunes.

Live Webinar Air Date: 
Tuesday, November 27, 2018 - 1:00pm to 2:00pm

In 2013, 27 percent of individuals who received coverage through both Medicare and Medicaid lived in a rural area.[1] Dually eligible beneficiaries living in rural areas often contend with distance and transportation barriers, a shortage of primary care providers, and limited access to specialty care. As such, health plans serving dually eligible beneficiaries in rural areas may require creative strategies to overcome barriers to member engagement. This webinar focuses on how plans conduct initial outreach, build connections, and establish trust with rural dually eligible enrollees, as well as engagement strategies to assist them in managing their health. Speakers share practical tips along with observed outcomes.

By the end of this webinar, participants should be able to:

  1. Identify barriers and challenges to member engagement in rural areas;
  2. Recognize strategies for engaging dually eligible beneficiaries in rural areas;
  3. Identify effective approaches to building trust such as addressing social needs; and
  4. Recognize strategies for using case management to engage rural members in managing their health. 

Featured Speakers:

  • Jen Bundy, RN, MSN, Director of Care Management, PrimeWest Health Plan and Elizabeth Warfield, RN, Manager of Special Needs Plan Care Management, PrimeWest Health
  • Jamie Hanes, Clinical Service Assistant Manager for Case Management, Upper Peninsula Health Plan
  • Teresa Cumpton, CMS Regional Rural Health Coordinator-Region 10, Centers for Medicare and Medicaid Services

Intended Audience:

This webinar is intended for staff of Medicare-Medicaid plans (MMPs), Dually Eligible Special Needs Plans (D-SNPs), and Medicaid Managed Care Plans who are interested in engaging their members living in rural areas in plan services and helping these members manage their health needs. 

CE Credit Information:


The Centers for Medicare & Medicaid Services (CMS) is accredited by the International Association for Continuing Education and Training (IACET) to offer continuing education credit.

  • The Centers for Medicare & Medicaid Services (CMS) is authorized by IACET to offer 0.2 Continuing Education Units (CEUs) for this activity. CEU will be awarded to participants who meet all criteria for successful completion of this educational activity. CEU credit for this course expires at midnight on November 27, 2020.

Instructions: After viewing the recording, please visit to access the post-test. More information can be found in the Continuing Education Credit Guide.

Individuals are strongly encouraged to check with their specific regulatory boards or other agencies to confirm that courses taken from these accrediting bodies will be accepted by that entity. 


[1] Medicare Payment Advisory Commission (MEDPAC). (2017, June). Dual-eligible beneficiaries in A Data Book: Health care spending and the Medicare program (pp 37-49). Retrieved from